Every article begins with keyword research. Every brief specifies the exact search intent the piece must satisfy. Every article is fully optimised before it goes live. That is what separates content that earns traffic from content that sits unread.
Delivery: Briefs in week 1. Drafts in week 3. Published or delivered by end of month.
Publishing twice a week on topics your business cares about produces articles that rank for almost nothing. The issue is not writing quality. It is the starting point. Content written without search data behind it is guessing. We do not guess.
Every topic we recommend comes from actual search data - real query volume, realistic competition against your current domain authority, and clear alignment with where a buyer sits in their decision process. We deprioritise topics that would take years to rank for and focus on ones with achievable timelines given your starting authority level.
Before a word is written, each article has a detailed brief specifying the primary keyword, secondary keywords, the reader and their specific question, the required content structure and word count, and sources worth referencing. A good brief means the first draft hits the mark and every article is strategically coherent regardless of who produces it.
Yes. We publish to WordPress, Shopify, and Webflow directly. Other platforms get formatted Google Docs. Both are included.
Yes. We incorporate topic requests into our research process and refine the angle using keyword data before adding to the production plan.
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