Results

Data from named campaigns

Real outcomes from real engagements. We do not use outliers as typical, and we do not describe results without context.

Bayou Beauty Supply
Retail Local SEO Content
Local Boost + Rank Content - 2024

Bayou Beauty Supply

A Louisiana-based beauty supply retailer with three locations and almost no digital presence. Competitors were running expensive paid campaigns. We built a local content programme targeting every surrounding parish, cleaned up three GBPs, and corrected years of inconsistent citations. By month 8, organic had overtaken paid as their primary inbound channel.

+470% organic footfall enquiries in 8 months
Google-sourced enquiries: +470% in 8 months
Map pack positions: 18 new top-3 local pack entries
Organic sessions: 820/mo to 8,400/mo
Review count across all locations: 44 to 267
Pelican Properties
Real Estate PPC SEO
PPC Pilot + Nova SEO - 2024

Pelican Properties

A Southern real estate advisory firm running Google Ads with a 60% wasted spend rate. Their account had no negative keyword strategy, broad match campaigns mixing residential and commercial intent, and zero Quality Score management. We rebuilt the account structure, ran Nova SEO in parallel for organic support, and within 5 months their cost per qualified lead dropped by more than half.

62% lower cost per qualified lead within 5 months
Cost per qualified lead: -62% in 5 months
Ad spend waste rate: 60% down to 14%
Quality Score average: 4.2 to 7.8
Organic ranking improvements: 34 keywords in top 10
Swamp Fox Design Co.
Design Agency Links Content
Link Forge + Rank Content - 2023

Swamp Fox Design Co.

A boutique design agency in Louisiana trying to rank nationally for competitive design service keywords. Their existing content was thin and untargeted. Domain authority was 11. We built a content cluster strategy around design and branding terms with genuine search demand, earned 21 editorial placements in design and business publications, and by month 12 organic had become their second largest new business source.

+520% organic sessions in 12 months
Organic sessions: +520% in 12 months
Domain Rating: 11 to 46 in 12 months
21 editorial link placements
Top 10 rankings: 3 to 41 keywords

Results vary by market, competition level, and starting domain authority.

Start your campaign
Testimonials

In their own words

We had been burned by two agencies before. SEO Tools Nova actually explained what they were doing and why. The results came and the transparency stayed. That combination is rare.
Monique R. - Bayou Beauty Supply
Our Google Ads account was hemorrhaging money and we knew it. They rebuilt it from scratch, ran it alongside an SEO programme, and the improvement in lead quality was immediate. We get fewer leads but they are the right ones.
Darnell O. - Pelican Properties
Link Forge in particular has transformed how we appear in Google. Placements we could not have gotten ourselves. The content programme built the assets worth linking to.
Genevieve H. - Swamp Fox Design Co.
The monthly reports are written for people who are not SEO experts. I actually understand what we are doing and why. Most agencies I have worked with do not bother explaining anything.
Marcus T. - Gulf States Fabrication
We started with the Site Diagnose to understand our baseline before committing to a retainer. The audit was the most detailed technical review of our site we had ever seen. It made the decision to continue easy.
Patricia N. - Vermilion Wellness Clinic

We use cookies to understand site usage. See our Cookie Policy.